There is no doubt about it. Selling a home is not as easy in this economic recession as it was in years past. The good news is that the Boulder/Denver area remains one of the most desirable places to live in the country. We have a moderate climate, a lot of days of sunshine, great topography, a highly educated population, good schools, and healthy lifestyles.
Nevertheless, sellers who may have expected quick turnarounds of their homes are having to be more patient and less ambitious about their sales prices.
Stephen Lappen has been active in the real estate market in this area for over 17 years. He sees opportunities and possibilities where others may not. His vision for his clients is fluid and innovative, and he can pull together the resources to make things happen. Call on Stephen to receive:
- A realistic understanding of your property’s value in the current market.
- A list of comparable properties and their selling prices in the past two years.
- Ideas and ways to stage your home and property for sale Marketing materials to promote your home and its selling points.
10 Progressive Marketing Steps to Sell Your Property
Because no two properties are alike, it follows that the mix of activities to market a home must vary listing to listing. In the following list, my goal is not to describe a rote marketing plan, but to briefly outline the broad range of progressive marketing steps that I would take to sell your property.
Website — Create a sharp website for your property. It will have a unique domain name for your street address and it will be syndicated to more than 20 major property portals like Trulia, Zillo, and Google Base.
Video + Virtual Tours — I’ll use photos or video footage of your property to create a visually appealing video. This video will be uploaded to Youtube so that your property can be found on that very popular video sharing site. Additionally, a 360-degree virtual tour will be created and syndicated to all the most popular property listing sites.
Craigslist — I’ll create a Craigslist ad for your property and repost it on a weekly basis. Craigslist is becoming an increasingly popular resource for buyers searching for homes on the Internet. Your presence here will expose your property to hundreds and maybe thousands of prospective home buyers.
Facebook — If deemed appropriate, I’ll create a Facebook ad for your property and set it to be shown 50,000 times to local users of the world’s most popular social networking site.
Twitter — I’ll create a Twitter account for your property and set it to automatically tell other Twitterers in the area about your property.
Google Ads — I’ll create a Google ad that shows up when people search for keywords related to your neighborhood and area. This way, as out of town people search Google for real estate, your property will show up near the top of the page.
Mobile Property Website — I’ll employ a mobile property website accessed by text message. By advertising the unique text code and mobile website associated with your property on your for sale sign, buyers who are passing by will be able to instantly receive information on the property. And I’ll be able to quickly follow up and present your property in its best light by calling the prospect’s cell number.
Network — I’ll call the five agents who have participated in the most recent sales in your area. Chances are good that these agents will have other buyers looking in the neighborhood. It will be our job to keep your property top-of-mind with cooperating agents.
MLS — When I post your property in the Multiple Listing Sales system, I’ll make sure the description is engaging and that the pictures present your property in its best light. This is a fundamental, but very important step that many agents get wrong!
Database — Using my company’s database, I’ll make sure that everyone I know is familiar with your property–such as past clients, current clients, other agents, Facebook fans, Twitter followers.
